Case FilmCannesClioFWAEl Ojo
GRAACC - Donate your site
Client
GRAACC
Agency
Ogilvy
Country
Brazil
Year
2010
In 2010, the GRAACC "Donate Your Website" campaign, conceived by Ogilvy, became a beacon of digital philanthropy, clinching prestigious accolades, including a Cannes Lions award. This ingenious initiative persuaded major corporations to temporarily redirect traffic from their websites to GRAACC's platform, significantly boosting donations and awareness for the fight against childhood cancer.
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