
Client
IBM
Agency
Ogilvy
Country
Brazil
Year
2012
Animated series with 4 episodes for IBM. Episode 2: "Porto Alegre: Smart City Innovations in Action". Production: Animation, motion graphics, particles, soundtrack, editing, and finalization for IBM. Discover in Episode 2 how Porto Alegre is transformed through the implementation of advanced technologies by IBM. With smart sensors in street lighting, the city not only saves energy but also ensures greater safety for its citizens. Differentiated waste collection, based on real-time data, optimizes routes and frequencies, reducing environmental impact. Public maintenance becomes more efficient with predictive analytics, preventing issues before they occur. Lastly, an integrated system connects all these initiatives, showcasing Porto Alegre's journey towards becoming a smart city benchmark.
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