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Livraria da Vila - Imaginaria
Case Film

Livraria da Vila - Imaginaria

Client

Livraria da Vila

Agency

JWT

Country

Brazil

Year

2014

Explore the captivating videocase 'Imaginaria - Livraria da Vila', where the innovative Imaginaria app for JWT comes to life. This unique app invites users to 'check-in' at imaginary locations, blurring the lines between reality and fantasy. The production of this videocase showcases a blend of 2D and 3D animation, live filming, carefully selected soundtracks, meticulous editing, and seamless finalization. The opening scene, filmed in the scenic Parque do Ibirapuera, features the creative team from JWT, adding an authentic touch to the fantasy world created. Witness the artistry and technical expertise that went into crafting this imaginative journey, where every frame tells a story of wonder and exploration.

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